1. Who We Are

DFW Pet Waste Solutions is a registered DBA of Ellis Marketing of Texas LLC. This Privacy Policy explains how we collect, use, and protect information when you visit dfwpetwaste.com or submit a form on our site.

2. Information We Collect

Contact information: When you fill out a signup or waitlist form, we collect your first name and cell phone number.
ZIP code: When you use the ZIP availability checker, we record the ZIP entered to understand service demand.
Analytics data: We use Google Analytics 4 (GA4) to collect anonymized data about how visitors use our site, including pages viewed, time on site, and general geographic region. GA4 does not collect personally identifiable information by default.
Technical data: Standard web server logs may include your IP address, browser type, and referring URL.

3. How We Use Your Information

To contact you about service availability in your area
To add you to a waitlist or priority list if your area is not yet available
To send service reminders, completion notifications, and scheduling updates
To improve our website and marketing through analytics

4. Sharing Your Information

We do not sell your personal information. We may share it with:

Service scheduling platforms we use to manage appointments and billing (e.g., Sweep&Go)
CRM tools we use to follow up with waitlist leads
Google Analytics (anonymized, aggregated data only)

We do not share your information with third-party advertisers or data brokers.

5. Cookies & Tracking

We use Google Analytics 4, which sets cookies to track aggregate site usage. By using this site, you consent to these cookies. You can opt out of GA4 tracking at any time using the Google Analytics Opt-out Browser Add-on.

6. Your Rights

You may request that we delete your personal information at any time by emailing us. We will honor deletion requests within 30 days. Texas residents have additional rights under the Texas Data Privacy and Security Act (TDPSA).

7. Data Security

We take reasonable technical and organizational measures to protect your information. No internet transmission is 100% secure, but we limit access to personal data to only those who need it to operate our service.

8. Children's Privacy

This site is not directed at children under 13 and we do not knowingly collect information from minors.

9. Changes to This Policy

We may update this Privacy Policy periodically. The "Effective" date at the top reflects the most recent revision. Continued use of our site after changes are posted constitutes acceptance.

10. Contact

Privacy questions or deletion requests: support@dfwpetwaste.com or 469-966-0007.